The Minns Labor Government is delivering a strong pipeline of major sporting events for 2026, securing 34 events that will drive visitation, support local businesses and generate significant economic activity across Sydney and regional NSW.
This month, NSW will welcome Asia’s top female footballers and their legion of fans for the AFC Women’s Asian Cup, with Stadium Australia hosting two Quarterfinals, a Semi-final, the tournament’s Final and an important Matildas group match this Sunday 8 March on International Women’s Day. In total, Sydney will host 11 tournament matches, the most of any host city.
Through Destinations NSW, the tournament leads an action-packed sporting event calendar that throughout 2026 is projected to attract more than 280,000 visitors to the state and inject more than $275 million into the NSW visitor economy.
A new report from the World Economic Forum (WEF) has highlighted sports tourism as the fastest-growing segment of the global tourism industry. In 2025, sports tourism accounted for 10 per cent of global travel expenditure, with revenues growing at a compound annual rate of 28 per cent since 2020, above the 22 per cent growth seen across all tourism.
Research by Expedia Group shows the impact of sports-related travel extends beyond the host city. Three in five travellers with trips longer than a day stay in a destination outside the event location at some point during their trip and spend an average of more than $2500 across various trip elements.
The NSW Visitor Economy Strategy 2035 outlines the need for an event calendar that drives year-round visitation to support businesses and jobs. World-class entertainment, sport, culture and business events deliver major economic, social and cultural benefits, and stimulate regional growth.
The latest Australian Bureau of Statistics data confirms the impact of sports tourism on the NSW visitor economy. In December 2025, NSW welcomed 48,790 UK visitors (up from 41,970 in December 2019), including thousands of Barmy Army fans ahead of the New Year Test in Sydney.
In 2026, NSW has already hosted the United Cup, the Sydney New Year’s Test, UFC 325, Bathurst 12 Hour, Sail GP, Street League Skateboarding and Sydney 500. Major sporting events in the coming months include FIFA Series, State of Origin, Tottenham versus Chelsea for Sydney Super Cup, NRL Grand Final, Bledisloe Cup, Bathurst 1000, Rugby League World Cup, and TCS Sydney Marathon World Major, showcasing NSW as the nation’s home of major sporting event experiences.
Minister for Jobs and Tourism Steve Kamper said:
“Visitors are seeking genuine connections with destinations and sporting events are the perfect way to soak up the atmosphere that makes a visit to NSW so unforgettable.
“Travellers are prioritising experiences over attractions, and nothing beats the buzz that comes from being in full house for a Wallabies Test at Accor Stadium, or being trackside at Mount Panorama for the Bathurst 1000, or cheering on the Socceroos before they head off for the FIFA World Cup.
“Sporting events are sparking the decision to travel, but fans are staying long after the final whistle blows, immersing themselves in experiences across the state. Sports tourism doesn’t just fill stadiums; it fills hotels, restaurants, pubs and theatres, supporting thousands of businesses and jobs that rely on year-round tourism.”