{"id":9958,"date":"2021-01-19T01:04:43","date_gmt":"2021-01-19T01:04:43","guid":{"rendered":"http:\/\/www.16news.com.au\/?p=9958"},"modified":"2021-01-19T01:04:43","modified_gmt":"2021-01-19T01:04:43","slug":"nsw-aims-to-be-premier-visitor-economy-of-the-asia-pacific-by-2030","status":"publish","type":"post","link":"http:\/\/www.16news.com.au\/index.php\/2021\/01\/19\/nsw-aims-to-be-premier-visitor-economy-of-the-asia-pacific-by-2030\/","title":{"rendered":"NSW AIMS TO BE PREMIER VISITOR ECONOMY OF THE ASIA-PACIFIC BY 2030"},"content":{"rendered":"<p>A new roadmap outlines the NSW Government\u2019s bold plan to make NSW the premier visitor economy of the Asia-Pacific by 2030.<br \/>\nMinister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres launched the\u00a0<em>Visitor Economy Strategy 2030<\/em>\u00a0today to aid recovery and turbocharge visitor economy growth through securing world-class events, boosting regional visitation and building new tourism icons and visitor experiences for the future.<br \/>\n\u201cIf COVID-19 has shown us anything it\u2019s that the visitor economy is everyone&#8217;s business &#8211; it accounts for almost 300,000 jobs and 110,000 businesses, and is integral to our state\u2019s economy,\u201d Minister Ayres said.<br \/>\n\u201cOnce health advice allows, NSW will bounce back as a result of a $200 million a year investment to help get the tourism sector back on its feet; we have shown how agility and resilience will keep our State open for business throughout this challenging pandemic.<br \/>\n\u201cNSW is the largest visitor economy in Australia and this strategy is a roadmap to rebuild our $43 billion visitor economy and grow it to $65 billion by 2030 to become the premier visitor economy of the Asia-Pacific.<br \/>\n\u201cFrom regions to roads, planning to precincts, the strategy provides a framework to guide investment and decision-making in the areas of marketing, events, business support, regulations, training and tourism infrastructure.\u201d<br \/>\nThe strategy \u2013 prepared by the Government\u2019s tourism and major events agency Destination NSW through extensive stakeholder consultation with industry and government stakeholders \u2013 features these 2030 targets:<\/p>\n<ul>\n<li>To reach $65 billion in total visitor expenditure, up on the previous overnight visitor expenditure target of $55 billion by 2030 which was set in 2018<\/li>\n<li>A new focus on the day trip market, worth an estimated $10 billion by 2030<\/li>\n<li>Growing opportunities in regional NSW as a key to the future, to contribute $25 billion total<\/li>\n<li>The domestic market will be the primary focus until international travel resumes<\/li>\n<\/ul>\n<p>\u201cThe Visitor Economy Strategy is not just about recovery, it\u2019s about the future,\u201d Minister Ayres said.<br \/>\n\u201cThe NSW Government is already charging ahead to create new tourism experiences and icons such as the new Sydney Fish Market, new sporting stadiums and cultural institutions and world-class walking tracks in regional NSW.<br \/>\n\u201cWe will bolster our reputation for staging premier events including the Australian exclusive production of Hamilton, Vivid Sydney, Disney\u2019s Frozen and we are close to securing the full suite of 10 World Cup sporting events for NSW in 10 years.\u201d<br \/>\nA Senior Officers Group will be established to coordinate funding and government services relating to the visitor economy while Destination NSW will lead a coordinated, whole of government approach to implementing the strategy.<br \/>\nSimon McGrath, CEO Accor Pacific, said the Visitor Economy Strategy was a solid roadmap which demonstrates the NSW Government\u2019s understanding of how valuable tourism is to our state.<br \/>\n\u201cFrom an industry point of view the Visitor Economy Strategy is prepared in a very collaborative way, with a focused approach. As a result it has delivered an incredibly dynamic and strong platform which gives confidence to investors, operators and the industry as a whole. The result of this is that it will bring renewed interest from the\u00a0private sector into tourism in NSW,\u201d Mr McGrath said.<br \/>\nThe Visitor Economy Strategy 2030 is now available at:\u00a0<a href=\"http:\/\/www.destinationnsw.com.au\/VES2030\">www.destinationnsw.com.au\/VES2030<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new roadmap outlines the NSW Government\u2019s bold plan to make NSW the premier visitor economy of the Asia-Pacific by 2030. Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres launched the\u00a0Visitor Economy Strategy 2030\u00a0today to aid recovery and turbocharge visitor economy growth through securing world-class events, boosting regional visitation and building new tourism &hellip; <a href=\"http:\/\/www.16news.com.au\/index.php\/2021\/01\/19\/nsw-aims-to-be-premier-visitor-economy-of-the-asia-pacific-by-2030\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NSW AIMS TO BE PREMIER VISITOR ECONOMY OF THE ASIA-PACIFIC BY 2030&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9958","post","type-post","status-publish","format-standard","hentry","category-nswnews"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/9958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=9958"}],"version-history":[{"count":0,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/9958\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=9958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=9958"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=9958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}