A\u00a0fresh approach\u00a0to\u00a0unleash\u00a0Newcastle\u2019s\u00a0tourism\u00a0potential\u00a0will\u00a0be\u00a0unveiled by City\u00a0of Newcastle\u00a0to\u00a0attract a wider\u00a0visitor\u00a0audience\u00a0and\u00a0boost local\u00a0economic\u00a0COVID-recovery\u00a0efforts.
\nNewcastle\u2019s\u00a0thriving tourism industry,\u00a0prior to COVID-19,\u00a0contributed\u00a0$1 billion to the local economy each year, with more than 5.1 million international and domestic travellers visiting in 2019.
\nThe\u00a0City\u2019s\u00a0draft\u00a02021-2025\u00a0Destination Management Plan was created with stakeholders from across the industry, and sets out a raft of\u00a0initiatives\u00a0and projects set to stimulate the local tourism economy\u00a0and increase visitor spend.
\nLord Mayor\u00a0Nuatali\u00a0Nelmes said\u00a0work done now to\u00a0position Newcastle as a premier tourism\u00a0destination\u00a0will\u00a0play a vital role in the\u00a0city\u2019s\u00a0future economic recovery,\u00a0once\u00a0travel restrictions ease further.
\n\u201cThe\u00a0City has taken\u00a0the lead\u00a0to spearhead a collaborative and consolidated approach toward shaping Newcastle\u2019s future as a destination for visitors and tourists,\u201d said Cr Nelmes.
\n\u201cWith a pipeline of new-build hotel investment, including the five-star Kingsley part of the\u00a0Crystalbrook\u00a0Collection in the former City Administration Centre and plans underway to develop the historic Newcastle Post Office into a hotel,\u00a0and Iris Capital\u2019s QT Hotel,\u00a0Newcastle is well positioned to attract a new wave of domestic and international visitors, once travel restrictions ease further.
\n\u201cThe City is committed to\u00a0driving\u00a0the growth and sustainability of the visitor economy\u00a0with\u00a0a\u00a0new tourism\u00a0plan\u00a0designed as\u00a0a visionary tool, instrumental to driving Newcastle\u2019s social and economic recovery.
\n\u201cThe Destination Management Plan provides our City with a blueprint to work together across government and industry to create meaningful partnerships in order to achieve\u00a0a\u00a0shared vision for Newcastle as a premier visitor destination, showcasing\u00a0the City\u2019s\u00a0rich art, cultural and culinary scene, a vibrant night-time economy and experiences that celebrate our natural environment and creative community.
\n\u201cThe Plan highlights the significant opportunity\u00a0for\u00a0a\u00a0tourism-led\u00a0economic\u00a0recovery\u00a0from signature attractions,\u00a0while developing\u00a0tourism products and experiences, particularly across\u00a0places like\u00a0Blackbutt Reserve, the Bathers Way, Newcastle Art Gallery,\u00a0and Fort\u00a0Scratchley.
\n\u201cWe aim to build a\u00a0thriving\u00a0visitor economy\u00a0in Newcastle\u00a0that will\u00a0lead to population, economic and jobs growth, and\u00a0our City\u2019s\u00a0success\u00a0will be one shared by\u00a0the\u00a0greater Hunter Region, NSW and Australia.
\n\u201cTo succeed\u00a0as a sector,\u00a0industry, government and operators need to collaborate and find ways to work together,\u00a0by\u00a0positioning\u00a0Newcastle as the destination of choice\u00a0in order to\u00a0attract\u00a0the\u00a0tourist\u00a0dollar,\u00a0in an increasingly\u00a0competitive\u00a0market.\u201d
\nCouncillors will vote\u00a0at\u00a0tonight\u2019s Ordinary Council Meeting\u00a0to place the draft\u00a0Destination Management Plan\u00a0on public exhibition\u00a0from 25 November 2020 until 6 January 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
A\u00a0fresh approach\u00a0to\u00a0unleash\u00a0Newcastle\u2019s\u00a0tourism\u00a0potential\u00a0will\u00a0be\u00a0unveiled by City\u00a0of Newcastle\u00a0to\u00a0attract a wider\u00a0visitor\u00a0audience\u00a0and\u00a0boost local\u00a0economic\u00a0COVID-recovery\u00a0efforts. Newcastle\u2019s\u00a0thriving tourism industry,\u00a0prior to COVID-19,\u00a0contributed\u00a0$1 billion to the local economy each year, with more than 5.1 million international and domestic travellers visiting in 2019. The\u00a0City\u2019s\u00a0draft\u00a02021-2025\u00a0Destination Management Plan was created with stakeholders from across the industry, and sets out a raft of\u00a0initiatives\u00a0and projects set to stimulate the local … Continue reading “City set sights on tourism to bolster future of COVID disrupted economy”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9342","post","type-post","status-publish","format-standard","hentry","category-newcastle"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/9342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=9342"}],"version-history":[{"count":0,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/9342\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=9342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=9342"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=9342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}