{"id":7747,"date":"2020-08-17T14:54:55","date_gmt":"2020-08-17T14:54:55","guid":{"rendered":"http:\/\/www.16news.com.au\/?p=7747"},"modified":"2020-08-17T14:54:55","modified_gmt":"2020-08-17T14:54:55","slug":"how-the-virus-spreads-new-ad-targets-young-australians-in-covid-19-response","status":"publish","type":"post","link":"http:\/\/www.16news.com.au\/index.php\/2020\/08\/17\/how-the-virus-spreads-new-ad-targets-young-australians-in-covid-19-response\/","title":{"rendered":"\u2018HOW THE VIRUS SPREADS\u2019 &#8211; NEW AD TARGETS YOUNG AUSTRALIANS IN COVID-19 RESPONSE"},"content":{"rendered":"<p>The Australian Government\u2019s latest COVID-19 ad, launched today, delivers a blunt wake-up call to young people, that their actions can put the lives of their loved ones at risk.<br \/>\nThe \u2018How the virus spreads\u2019 advertisement features a young man whose mother is in intensive care with COVID-19 after catching the virus from him. He was infected by his mate who was infected by a workmate. All three were young. None knew they were infected.<br \/>\nThe ad clearly demonstrates how fast COVID-19 can spread, often without people knowing it, while showing the severity of the virus, and how it can touch family and loved ones.<br \/>\nThe ad\u2019s message is for everyone \u2013 COVID-19 is a highly infectious disease that can quickly spread through everyday interactions and individual behaviours. This is particularly salient for young Australians who are catching COVID-19 more than any other age group.<br \/>\nThe 20-29 year age group is most likely to contract the virus, with young women more so than young men. And though symptoms are often mild, young people can still be seriously impacted. They are not immune.<br \/>\nPreviously cases of COVID-19 have been reported across all age groups. However there is now a shift to younger populations.<br \/>\nCumulatively, people in the 20\u201329 years age group have the highest rate of COVID-19 infection (77.0 cases per 100,000 population).<br \/>\nThis is followed by the 30\u201339 years age group (59.8 cases per 100,000 population) and then 60\u201369 years (56.5 cases per 100,000 population)<br \/>\nThe ad is a reminder to them \u2013 and the rest of the community \u2013 to keep doing the essential things \u2013 wash your hands, keep your physical distance, get tested, stay home if you\u2019re sick, download the COVIDSafe app and, in areas of high community transmission or where physical distancing is difficult, wear a mask.<br \/>\nThe ad will start running this week across TV and radio, digital, social and out of home.<br \/>\nTo view the TVC\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=1Q8poQ2lRnQ&amp;feature=youtu.be\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Australian Government\u2019s latest COVID-19 ad, launched today, delivers a blunt wake-up call to young people, that their actions can put the lives of their loved ones at risk. The \u2018How the virus spreads\u2019 advertisement features a young man whose mother is in intensive care with COVID-19 after catching the virus from him. He was &hellip; <a href=\"http:\/\/www.16news.com.au\/index.php\/2020\/08\/17\/how-the-virus-spreads-new-ad-targets-young-australians-in-covid-19-response\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u2018HOW THE VIRUS SPREADS\u2019 &#8211; NEW AD TARGETS YOUNG AUSTRALIANS IN COVID-19 RESPONSE&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7747","post","type-post","status-publish","format-standard","hentry","category-aussie"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/7747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=7747"}],"version-history":[{"count":0,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/7747\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=7747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=7747"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=7747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}