{"id":5284,"date":"2020-02-27T04:24:25","date_gmt":"2020-02-27T04:24:25","guid":{"rendered":"http:\/\/www.16news.com.au\/?p=5284"},"modified":"2020-02-27T04:24:25","modified_gmt":"2020-02-27T04:24:25","slug":"its-out-there-campaign-shines-spotlight-on-broken-hill-and-the-central-darling-region","status":"publish","type":"post","link":"http:\/\/www.16news.com.au\/index.php\/2020\/02\/27\/its-out-there-campaign-shines-spotlight-on-broken-hill-and-the-central-darling-region\/","title":{"rendered":"IT\u2019S OUT THERE CAMPAIGN SHINES SPOTLIGHT ON BROKEN HILL AND THE CENTRAL DARLING REGION"},"content":{"rendered":"

Australians are being encouraged to experience \u2018a different kind of outback\u2019 in Broken Hill and its surrounds through a new marketing campaign launched by the NSW Government today.
\nIt\u2019s Out There<\/em>\u00a0has been developed by the Government\u2019s tourism and major events agency Destination NSW in collaboration with Broken Hill City Council and Central Darling Shire.
\nMinister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the campaign is designed to drive visitation to the region and encourage longer stays.
\n\u201cMany people have heard of Broken Hill but what they don\u2019t realise is how many incredible, quirky and diverse experiences this region has to offer,\u201d Mr Ayres said.
\n\u201cThis marketing campaign will showcase Broken Hill and the Central Darling region as a \u2018different kind of outback\u2019 \u2013 one that is full of spirit, history, diversity and character to explore and uncover. In addition to its striking landscapes, this region has a strong community of incredible artists, a vibrant drag culture and a unique Aboriginal cultural heritage.
\n\u201cThe NSW Government recognises the importance of supporting communities in rural and regional NSW \u2013 particularly those that have been affected by drought or bushfires \u2013 and one of the best ways we can do that is by motivating people to book a trip to regional NSW, where they stay and spend locally.\u201d
\nMinister for Western NSW Adam Marshall said that while towns in the region continue to deal with the impacts of drought, it has never been more important to visit these areas, and provide a cash injection to local economies.
\n\u201cWhether you\u2019re from the bush, or from the city, there has never been a better time to explore what Broken Hill and the wider Central Darling region has to offer,\u201d Mr Marshall said.
\nIt\u2019s Out There\u00a0<\/em>targets couples aged 45 to 60 years and is designed to inspire them to visit Broken Hill and the Central Darling region as a holiday destination.
\nBroken Hill City Council Mayor Darriea Turley AM said, \u201cBroken Hill City Council has been very keen to get out there and pursue strategic marketing and this campaign will show the world that we can provide a unique and genuine outback experience in the Far West.
\n\u201cI believe we offer a level of authenticity that is unmatched in the tourism market and our product is showcased perfectly in this campaign.
\n\u201cThis project represents months of hard work between Destination NSW and our respective Councils, and we\u2019re all very excited for it to hit the market and drive tourism to our region.
\nCentral Darling Shire Council Administrator Bob Stewart said, \u201cThis marketing campaign reveals the landscape and cultural features that our Shire has to offer, with the opportunities to learn about Indigenous culture, early European history and explore the vast area in which we live, work and play.
\n\u201cI encourage anyone who has never been here before \u2013 come and see it for yourself \u2013 you will be surprised and enchanted.\u201d
\nBroken Hill City Council contributed $120,000 to implement the campaign, which Destination NSW matched through the Regional Tourism Fund (RTF). Central Darling Shire contributed $170,000 from the Menindee Support Package, resulting in a total campaign budget of $410,000.<\/p>\n","protected":false},"excerpt":{"rendered":"

Australians are being encouraged to experience \u2018a different kind of outback\u2019 in Broken Hill and its surrounds through a new marketing campaign launched by the NSW Government today. It\u2019s Out There\u00a0has been developed by the Government\u2019s tourism and major events agency Destination NSW in collaboration with Broken Hill City Council and Central Darling Shire. Minister … Continue reading “IT\u2019S OUT THERE CAMPAIGN SHINES SPOTLIGHT ON BROKEN HILL AND THE CENTRAL DARLING REGION”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5284","post","type-post","status-publish","format-standard","hentry","category-nswnews"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/5284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=5284"}],"version-history":[{"count":0,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/5284\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=5284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=5284"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=5284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}