{"id":5063,"date":"2020-02-10T01:04:52","date_gmt":"2020-02-10T01:04:52","guid":{"rendered":"http:\/\/www.16news.com.au\/?p=5063"},"modified":"2020-02-10T01:04:52","modified_gmt":"2020-02-10T01:04:52","slug":"nows-the-time-to-love-nsw-10-million-tourism-recovery-package-to-rebuild-nsw","status":"publish","type":"post","link":"http:\/\/www.16news.com.au\/index.php\/2020\/02\/10\/nows-the-time-to-love-nsw-10-million-tourism-recovery-package-to-rebuild-nsw\/","title":{"rendered":"NOW\u2019S THE TIME TO LOVE NSW \u2013 $10 MILLION TOURISM RECOVERY PACKAGE TO REBUILD NSW"},"content":{"rendered":"

NSW tourism will receive a welcome boost through a Tourism Recovery package to encourage visitation to NSW, fund new local events and assist tourism businesses to develop, promote and sell their tourism products.
\nThe first phase of the plan launches with a new community-driven campaign \u2013\u00a0Now\u2019s The Time To Love NSW\u00a0<\/em>\u2013 urging travellers to book a getaway which gives back.
\nMinister for Jobs, Investment and Tourism Stuart Ayres said the new campaign, developed by the state\u2019s tourism and major events agency Destination NSW, taps into the outpouring of public support in the wake of the bushfires.
\n\u201cThe prolonged drought and unprecedented bushfires have broken our hearts and had a devastating impact on thousands of tourism operators in our beautiful state,\u201d Mr Ayres said.
\n\u201cThat\u2019s why now\u2019s the time to love NSW \u2013 we need to show the world that our many spectacular sights and experiences are in great shape, and they\u2019re welcoming visitors right now.\u201d
\nTo kickstart the campaign, people are being invited to take a\u00a0#RecoveryWeekend\u00a0<\/em>in NSW, stay and spend locally, take photos showcasing NSW\u2019s beauty featuring hands in the shape of a heart and share them on social media with the tag #LoveNSW generating authentic, real-time imagery of NSW\u2019s many holiday destinations.
\nThe recovery package was informed by input from the tourism industry, tourism associations and the Destination Networks and will target domestic and international markets.
\n\u201cRecovery will take time and the NSW Government is here for the long haul. This $10 million will provide immediate help and set up long-term support for the industry to help businesses get back on their feet,\u201d Minister Ayres said.
\nFederal Tourism Minister Simon Birmingham said with one in 13 Australians relying on tourism and hospitality for their jobs, it was important to holiday here this year and help the industry get back on its feet.
\n\u201cAustralia\u2019s tourism industry has taken a massive hit. Right across Australia tourism businesses, including in NSW are feeling the pressure as tourists delay or cancel their travel plans, even in many areas that haven\u2019t been affected,\u201d Minister Birmingham said.
\n\u201cThat\u2019s why we\u2019re backing this campaign through our $20 million domestic tourism commitment to get Aussies into fire-affected communities as they open up again, as well into unaffected tourism towns that are also feeling the pinch.
\n\u201cI urge Australians to support our tourism businesses and save local jobs by booking a trip in NSW this year.\u201d
\nIn addition to\u00a0Now\u2019s The Time To Love NSW\u00a0<\/em>marketing campaign, the package includes trade partner conversion campaigns with Qantas Airways, Accor, Webjet, TripAdvisor and Tigerair and a $1 million regional events program to support flagship events and a new stream of micro events.
\nNow\u2019s The Time To Love NSW\u00a0<\/em>builds on and complements Tourism Australia\u2019s recently launched\u00a0Holiday Here This Year\u00a0<\/em>domestic tourism campaign and is funded by both State and Federal investments.<\/p>\n","protected":false},"excerpt":{"rendered":"

NSW tourism will receive a welcome boost through a Tourism Recovery package to encourage visitation to NSW, fund new local events and assist tourism businesses to develop, promote and sell their tourism products. The first phase of the plan launches with a new community-driven campaign \u2013\u00a0Now\u2019s The Time To Love NSW\u00a0\u2013 urging travellers to book … Continue reading “NOW\u2019S THE TIME TO LOVE NSW \u2013 $10 MILLION TOURISM RECOVERY PACKAGE TO REBUILD NSW”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5063","post","type-post","status-publish","format-standard","hentry","category-nswnews"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/5063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=5063"}],"version-history":[{"count":0,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/5063\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=5063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=5063"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=5063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}