{"id":419,"date":"2018-11-09T03:57:48","date_gmt":"2018-11-09T03:57:48","guid":{"rendered":"http:\/\/www.16news.com.au\/?p=419"},"modified":"2018-11-09T03:57:48","modified_gmt":"2018-11-09T03:57:48","slug":"austrade-leverages-wechat-to-boost-australian-exporters","status":"publish","type":"post","link":"http:\/\/www.16news.com.au\/index.php\/2018\/11\/09\/austrade-leverages-wechat-to-boost-australian-exporters\/","title":{"rendered":"Austrade leverages WeChat to boost Australian exporters"},"content":{"rendered":"<p>Austrade CEO, Dr Stephanie Fahey, today launched a new digital platform designed to support Australian businesses engaging with China.<br \/>\nThe \u201cmini-program\u201d housed within China\u2019s most popular social media platform, WeChat, will be a tool for Australian companies attending the first China International Import Expo (CIIE) which opens next week in Shanghai.<br \/>\nThe Expo is expected to attract some 180,000 Chinese buyers and more than 200 Australian brands will be represented.<br \/>\nThe\u00a0<em>Austrade Mini-Program<\/em>\u00a0is the first to be developed by a non-Chinese government trade and investment promotion agency and gives Australian businesses a significant marketing channel to reach potential partners as well as consumers.<br \/>\nWeChat\u2019s mini-programs are applications that operate within the WeChat ecosystem and resemble a normal application or app but are not downloaded.<br \/>\nThe program will be a permanent channel for Australian businesses looking to export \u2013 or grow their existing businesses \u2013 in China.<br \/>\nIt provides information on Australian products and services, promotional and trade events, commercial and investment opportunities and industry specific insights. It will also support the education and tourism sectors.<br \/>\n\u201cBuilding the Australia brand by collaborating with the foremost digital and social media environment in China is very exciting. We need to reach out to both business and the consumer. This is an innovative way of achieving both aims,\u201d said Dr Stephanie Fahey, Austrade CEO.<br \/>\nThe program makes it easier for users to access information on Australia, receive notifications of new stories and insights and register for Austrade business events.<br \/>\nIt will also feature content in English. It builds on Austrade\u2019s public account launched in 2014 which now boasts more than 40,000 subscribers.<br \/>\n\u201cWe will always look for cost-effective and creative ways to increase Australia\u2019s share of digital trade, and this program helps us deliver even better service to Australian exporters,\u201d said Dr Fahey.<br \/>\nWeChat is currently one of the world&#8217;s largest standalone mobile apps by users, with more than 1 billion active monthly users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austrade CEO, Dr Stephanie Fahey, today launched a new digital platform designed to support Australian businesses engaging with China. The \u201cmini-program\u201d housed within China\u2019s most popular social media platform, WeChat, will be a tool for Australian companies attending the first China International Import Expo (CIIE) which opens next week in Shanghai. The Expo is expected &hellip; <a href=\"http:\/\/www.16news.com.au\/index.php\/2018\/11\/09\/austrade-leverages-wechat-to-boost-australian-exporters\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Austrade leverages WeChat to boost Australian exporters&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-419","post","type-post","status-publish","format-standard","hentry","category-aussie"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=419"}],"version-history":[{"count":0,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/419\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}