NSW is celebrating a bumper year for business events, with the sector forecast to inject more than $192 million into the state\u2019s visitor economy in 2025.<\/p>\n\n\n\n
Tourism Research Australia data confirms NSW and Sydney were Australia\u2019s number one region and city for business events in 2024. With 2025 already tracking strongly, NSW is poised to extend its lead as the nation\u2019s business events capital.<\/p>\n\n\n\n
Business Events Sydney has already secured 57 events for 2025, expected to generate $186 million in direct expenditure, with additional events still in the pipeline. <\/p>\n\n\n\n
Destination NSW\u2019s regional business events program, Business Events NSW, has also helped secure 57 events, forecast to deliver 14,500 visitor nights and more than $6 million in direct expenditure.<\/p>\n\n\n\n
Leading events on the 2025 calendar include the International Astronautical Congress 2025, which will attract 4500 delegates to Sydney in September and generate an estimated $21 million in direct expenditure for the NSW economy.<\/p>\n\n\n\n
Business events are a high-value driver of the NSW visitor economy. The NSW Visitor Economy Strategy Review identified the sector as a priority growth opportunity with business events delivering visitors who stay longer and spend more, and create year-round demand for hotels, venues and visitor experiences across the state.<\/p>\n\n\n\n
In 2024, NSW welcomed 6.48 million business events visitors, including 3.41 million to Sydney. By comparison, Victoria recorded 4.84 million business events visitors and Melbourne attracted 3.06 million, reinforcing NSW\u2019s national leadership in this space.<\/p>\n\n\n\n
The state\u2019s major events calendar is also stimulating demand for international conferences and corporate events. Hundreds of business events were hosted during Vivid Sydney 2025 (23 May to 14 June), including a harbour cruise for delegates attending the 16th World Congress on Endometriosis.<\/p>\n\n\n\n
Secured by BESydney, the congress was held at ICC Sydney from 21-24 May 2025, drawing 1100 participants from 60 countries and generating an estimated $3.9 million in direct expenditure over four days.<\/p>\n\n\n\n
Destination NSW highlighted the growing value of business events and corporate travel at its annual Business Events NSW Showcase at Machine Hall, Sydney on 25 June 2025.<\/p>\n\n\n\n
The event presented Destination NSW\u2019s refreshed \u2018Feel New\u2019 positioning for business events in regional NSW. Under the banner \u2018Corporate events that feel anything but\u2019, Business Events NSW spotlighted the distinctive venues, experiences and communities that offer a compelling alternative to traditional business event formats and experience.<\/p>\n\n\n\n
Minister for Tourism Steve Kamper said:<\/strong><\/p>\n\n\n\n \u201cBusiness events attract high-value visitors to NSW and the NSW Government has ambitious plans to turbocharge its domination in the sector.<\/p>\n\n\n\n \u201cThe annual Business Events NSW Showcase is a fantastic initiative to drive sector growth by spotlighting the diversity of transformative visitor experiences on offer in regional NSW.<\/p>\n\n\n\n \u201cThe opening of Newcastle Airport\u2019s international terminal and Western Sydney International Airport will make it even more attractive for organisations to choose Sydney and regional NSW as immersive destinations for their next conference, corporate meeting or incentive event.\u201d<\/p>\n\n\n\n Destination NSW CEO Karen Jones said:<\/strong><\/p>\n\n\n\n \u201cThe business events sector is a powerhouse for the NSW visitor economy, driving high-yield visitation and long-term growth.<\/p>\n\n\n\n \u201cThrough the Business Events NSW Showcase, Destination NSW was proud to partner with industry across the state to reimagine what corporate events can be \u2013 engaging, meaningful, and distinctly NSW.<\/p>\n\n\n\n \u201cWith world-class venues and unique visitor experiences, regional NSW offers business events that spark real connection and deliver stronger outcomes for delegates and destinations alike.\u201d<\/p>\n\n\n\n BESydney CEO Lyn Lewis-Smith OAM said:<\/strong><\/p>\n\n\n\n \u201cBESydney recently launched its \u2018The Sydney Series: Beyond the Icons\u2019 featuring some of the city\u2019s leading experience providers as a guide for delegates who enjoy the road less travelled and want to experience something new and exciting in Sydney.<\/p>\n\n\n\n \u201cSydney is brimming with events and experiences that are geared towards visitors and locals alike and we want delegates who come to our city to feel at home and enjoy our warm Sydney welcome.<\/p>\n\n\n\n \u201cWe find major events like Vivid Sydney are particularly popular with our corporate and incentive groups that are seeking \u2018money-can\u2019t-buy\u2019 experiences with the wow factor to inspire and reward their top performing team members and distributors with cultural pursuits that showcase Sydney \u2018beyond the icons\u2019.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" NSW is celebrating a bumper year for business events, with the sector forecast to inject more than $192 million into the state\u2019s visitor economy in 2025. Tourism Research Australia data confirms NSW and Sydney were Australia\u2019s number one region and city for business events in 2024. With 2025 already tracking strongly, NSW is poised to … Continue reading “NSW means business as Australia\u2019s no.1 business events destination”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-33402","post","type-post","status-publish","format-standard","hentry","category-nswnews"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/33402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=33402"}],"version-history":[{"count":1,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/33402\/revisions"}],"predecessor-version":[{"id":33403,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/33402\/revisions\/33403"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=33402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=33402"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=33402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}