![\"Seek-Off-Beat-industry-launch-at-The-Edwards.JPG\"](\"https:\/\/www.newcastle.nsw.gov.au\/getattachment\/About-Us\/News-and-Updates\/Latest-News\/Visitors-invited-to-Seek-Off-Beat-tourism-experien\/Seek-Off-Beat-industry-launch-at-The-Edwards.JPG\" "\\"City")
<\/figure>\n\n\n\nCity of Newcastle Acting Manager Major Events & Corporate Affairs Georgia Lazzari said through its Destination Management Plan 2021-2025, CN is strategically focused on positioning the city as a premier tourism destination, with quirky visitor experiences as well as its signature offerings.<\/p>\n\n\n\n
\u201cOur new tourism tagline \u2018Seek Off Beat\u2019 taps into the curiosity of potential visitors by encouraging them to look beyond their existing perceptions and discover a vibrant, sophisticated city with stimulating culture, history and coastal experiences,” Ms Lazzari said.<\/p>\n\n\n\n
Newcastle Lord Mayor Nuatali Nelmes said illuminating the City’s visitor economy strengths would provide an important boost to the economy and further support local job creation.<\/p>\n\n\n\n
\u201cNewcastle is steeped in heritage, bustling with arts and culture, with a lively night-time economy, and world-class major events,\u201d Cr Nelmes said.<\/p>\n\n\n\n
\u201cPrior to COVID-19, Newcastle\u2019s thriving tourism industry contributed more than $945 million to the local economy each year and supported 4,920 jobs, with the city welcoming more than 5.1 million international and domestic visitors.<\/p>\n\n\n\n
\u201cAs we face the ongoing challenges of COVID-19 in the Hunter region, there is significant opportunity for a tourism-led economic recovery, with initiatives and projects designed to attract new visitors and increase tourist spend.<\/p>\n\n\n\n
\u201cWe\u2019ve seen the industry show confidence in Newcastle\u2019s leisure tourism potential, investing significantly to deliver our first two five-star hotels in the heart of our city\u2019s cultural precinct.<\/p>\n\n\n\n
“From 2024, an expanded Newcastle Airport terminal will welcome more than 250,000 international passengers annually as a result of runway upgrades that will cater to Boeing 787s and Airbus A330s, enabling direct flights to more international destinations.<\/p>\n\n\n\n
\u201cTo help attract more leisure visitors, a key action in the Newcastle\u2019s Destination Management Plan has been to work with the business sector to increase the number of bookable visitor experiences on offer.<\/p>\n\n\n\n
\u201cBy continuing to raise awareness of our city’s unique offerings in a way that appeals to visitors from outside the region and abroad, Newcastle\u2019s future as an international tourism and major events destination is bright.”<\/p>\n\n\n\n
The new tourism brand will be in market for stage one of a multifaceted campaign on 4 August 2022 for an initial period of eight weeks. City of Newcastle has set its sights on capturing more of the lucrative leisure tourism market by encouraging visitors to discover the city\u2019s eclectic and unexpected experiences. Maintaining the colourful \u2018Newcastle\u2019 brand with the new tagline and campaign ‘Seek Off Beat’, City of Newcastle (CN) aims to increase awareness of the city\u2019s diverse mix of … Continue reading “Visitors invited to \u2018Seek Off Beat\u2019 tourism experiences”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-17634","post","type-post","status-publish","format-standard","hentry","category-newcastle"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/17634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=17634"}],"version-history":[{"count":1,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/17634\/revisions"}],"predecessor-version":[{"id":17635,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/17634\/revisions\/17635"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=17634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=17634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=17634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
www.visitnewcastle.com.au\/Seek-Off-Beat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"