{"id":10061,"date":"2021-01-27T17:06:56","date_gmt":"2021-01-27T17:06:56","guid":{"rendered":"http:\/\/www.16news.com.au\/?p=10061"},"modified":"2021-01-27T17:06:56","modified_gmt":"2021-01-27T17:06:56","slug":"australias-covid-19-vaccine-information-campaign-begins","status":"publish","type":"post","link":"http:\/\/www.16news.com.au\/index.php\/2021\/01\/27\/australias-covid-19-vaccine-information-campaign-begins\/","title":{"rendered":"Australia\u2019s COVID-19 vaccine information campaign begins"},"content":{"rendered":"<p>The Australian Government\u2019s $23.9 million public information campaign to encourage Australians to get a COVID-19 vaccine begins today.<br \/>\nThe campaign will keep Australians fully informed and up to date about the safety and effectiveness of COVID-19 vaccines as they become available, including when, how and where to get the jab.<br \/>\nThis follows Australia\u2019s first COVID-19 vaccine approval by the Therapeutic Goods Administration \u2013 for the Pfizer vaccine.<br \/>\nFrom the start of the pandemic, the COVID-19 campaign has been a trusted source of information for the community. The new vaccine campaign will build on this, providing timely, transparent and credible information to all Australians.<br \/>\nThe new campaign will be in three phases:<\/p>\n<ul>\n<li>Reaffirm that COVID-19 vaccines have been put through our world-leading independent approvals process, ensuring both the safety and efficacy of our vaccine candidates<\/li>\n<li>Provide information on how the vaccine will be rolled out, particularly to priority groups, and dosage requirements.<\/li>\n<li>Inform people about how and where to get vaccinated, dosage requirements, and support vaccine uptake.<\/li>\n<\/ul>\n<p>The roll-out will begin by providing protection to those who need it most \u2013 the elderly and disabled, and frontline workers who are tirelessly working to save lives and protect lives.<br \/>\nThe information in this campaign, based on expert, and independent, medical advice, will help answer the questions people may have.<br \/>\nThe campaign will run across a variety of mediums, including television, radio, press, digital, social, mobile, search and out of home.<br \/>\nTo ensure the campaign reaches all Australians, special committees representing Aboriginal and Torres Strait Islander peoples, people with a disability and the multicultural community are informing the communication approach, ensuring communications are appropriate and disseminated through the best communication channels to these communities.<br \/>\nAustralia is a vaccination nation \u2013 we have one of the highest vaccination rates in the world. Australians understand that vaccines work. They save lives. They improve lives. They protect lives.<br \/>\nI am confident, given Australia&#8217;s high vaccination coverage rates that Australians will take up a safe and effective COVID-19 vaccine in equally high numbers.<br \/>\nThis campaign will help every Australian to understand how the vaccine works and how it will keep them and their family safe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Australian Government\u2019s $23.9 million public information campaign to encourage Australians to get a COVID-19 vaccine begins today. The campaign will keep Australians fully informed and up to date about the safety and effectiveness of COVID-19 vaccines as they become available, including when, how and where to get the jab. This follows Australia\u2019s first COVID-19 &hellip; <a href=\"http:\/\/www.16news.com.au\/index.php\/2021\/01\/27\/australias-covid-19-vaccine-information-campaign-begins\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Australia\u2019s COVID-19 vaccine information campaign begins&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10061","post","type-post","status-publish","format-standard","hentry","category-aussie"],"_links":{"self":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/10061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=10061"}],"version-history":[{"count":0,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/posts\/10061\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=10061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=10061"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.16news.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=10061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}